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Tag: EV transition

Jaguar’s new futuristic logo and ad campaign – highlighting the controversial rebrand that led to sales collapse
News

Jaguar Sales Drop 97.5% After Rebrand: What Went Wrong

Posted onJuly 1, 2025July 1, 2025

In April 2025, Jaguar’s European sales collapsed by a staggering 97.5%—just 49 cars registered compared to 1,961 in the same month the previous year. This dramatic …

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