Two Years Later: How Elon Musk’s Bold Twitter-to-X Rebrand Changed the Internet

That’s Correct: Twitter Became X Exactly Two Years Ago Today

It’s been two years since Elon Musk did what he does best—cause a stir on the internet. On July 23, 2023, Musk pulled the trigger on one of the boldest branding moves in tech history: Twitter became X.

What started as a tweet (irony not lost on anyone) quickly escalated into a full-blown identity overhaul. Musk announced that the platform would “bid adieu to the Twitter brand and, gradually, all the birds.” And just like that, the beloved blue bird was grounded for good.

Within 24 hours, the platform’s logo changed to an “X”, the blue bird was gone, and the x.com domain began redirecting users to twitter.com. Musk had flipped the switch—and the script.

🧠 The Vision: Everything, Everywhere, All at X

The rebrand wasn’t just aesthetic. It was strategic.

Since acquiring Twitter in October 2022, Musk had been preaching his grand plan to create an “everything app.” Think payments, messaging, social networking, video, and even job listings—all under one digital roof. X wasn’t just a name; it was a manifesto.

Musk was channeling his inner WeChat, aiming to create a Western version of China’s all-in-one super app. And despite criticism (and confusion), the transformation has been steadily chugging along. In fact, by 2025, X has already added video streaming, creator monetization, payment integrations, and a basic AI assistant baked into the app.

📊 The Fallout: Fans, Foes & Feathers

To say the move was controversial would be an understatement. Diehard users mourned the bird, designers cringed at the sudden shift, and branding experts called it a “textbook identity crisis.” But as with most things Musk touches, the noise eventually gave way to adoption.

Today, X has over 600 million active users, and while many still slip and call it “Twitter,” the platform has carved out a new identity—leaner, meaner, and much more Musk.

🔮 What’s Next for X?

If Musk stays true to form, the next two years will be even wilder. Rumors point to full-on banking features, a decentralized protocol layer, and tighter integration with Tesla and Neuralink products (because why not?).

So whether you’re still nostalgic for the chirpy charm of old Twitter or fully onboard with the X experiment, one thing’s for sure: this rebrand wasn’t just a facelift—it was a reboot.

💬 Your Turn: Are You Team Bird or Team X?
Drop your thoughts below or share this on X (yes, we still have to say it like that now).